CARAVAN
MCDONALD’S
Taste appreciation is hard to do without being cheesy.
I remembered from happy childhood holidays that in a caravan, you can hear everything, everywhere. This led to us getting fun from the sound of enjoyment.
This ad sold so many McFlurrys the agency digitally added Christmas decorations to the caravan and ran it at Christmas too. Christmas in a caravan? Directed by Jon Greenhalgh.
Creatives: Martin Loraine & Steve Jones
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British Arrows
BRONZE