COMPTON COWBOYS SOCIAL

GUINNESS

Our social campaign told the Cowboys’ stories in short-form in-feed, stories content, and in canvases on Facebook and Instagram, and on Snapchat and DOOH.

We had three simultaneous shoots, with bespoke footage and photography shot for our social campaign by Harrison Schaaf and Stefan Kocev respectively, while Henry Alex Rubin directed TV and content.

https://www.creativereview.co.uk/guinness-compton-cowboys-ad-vertical/

Creatives: Julia Merino, Scarlett Montanero & Martin Loraine

CDs: Martin Loraine & Steve Jones

COMPTON COWBOYS TV

GUINNESS

Our TV commercial had to be quickly and totally re-written during production after mass protests were held across the US after a spate of shootings of black youths by police.

The cowboys are inspiring people, totally devoted to their horses, and very aware of the symbiotic nature of their relationship. It was a memorable experience to spend time in Compton with them.

Directed by Henry Alex Rubin.

Creatives: Martin Loraine & Steve Jones

CDs: Martin Loraine & Steve Jones

  • Cannes Lion

    BRONZE

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