This social campaign spotlights the challenges faced by working mums and encourages friends, partners, families, bosses and colleagues to step up and help.

10 targeted messages appeared across social, OLV, OOH, audio, in-store, and on over 10 million Maltesers packs which carried messaging from real mums, bringing to life ways to lighten the load.

Directed & Photographed by Sam McElwee.