My former partner Steve Jones and I won the Heinz global pitch at Leo Burnett. We made this another ad that featured a bald guy getting a haircut - totally forgetting that one of the top clients was bald.

It was great hearing the live reaction to this ad at award shows – everyone got the joke at exactly the same time. Almost no one noticed that we featured the only microwave in the world that counts upwards. Directed by Dominic Murphy.