This was the launch for the new Polo and the ‘Small but Tough’ campaign.

As we couldn’t make rational claims about protection, we bring Small but Tough to life by having our heroine find protection in the style of the cult TV show ‘Land of the Giants’.

Brilliant fun making a life-sized toy Polo and brilliant, confident clients, agreeing that this would be how their beautiful new car would be shown.

Directed by Dante Ariola.